Severiano Saiz

golf + creative direction + strategy + full service content production

worked with, featured by, and seen in:

  • Golf Channel
  • Golfweek
  • Golf Digest
  • No Laying Up
  • Skratch
  • Manors
  • Vice Golf
  • Del Campo
  • Golf Pride
  • PGA Tour
  • Good Good Golf
  • Travelers Championship
  • Fairgame
  • Random Golf Club
  • Fujikura
  • goop
  • Cabot
  • X Golf

what I do:

Three overlapping circles: short form content, long form content and UGC, with “winning digital strategy” at the centre where all three meet. memorable short form content for reach & virality without sacrificing brand quality thoughtfully produced long form content for developing a deep connection with target audiences winning digital strategy high performance UGC for efficiently driving revenue from paid ad spend

selected projects:

“Play It As It Lies”

Brand Film for MANORS Golf Apparel

Travel-based brand film shot on location in Scotland.
Daily short-form updates posted to social media.
Shot on VHS-C.

1M+ cumulative social views + dedicated No Laying Up podcast episode.

GOLF CAMP

Live Event + Brand Activation

Co-hosted GOLF CAMP NYC with Del Campo.
Experiential pop-up shop event around the Ryder Cup.

12 participating brands, including Johnnie Walker.

“Searching for Real Golf”

Video Series

Ongoing exploration of cultural topics related to golf.
Produced, written, filmed, color graded and edited in house.

“Learning to Surf, Remembering to Golf”

Short Film

Shot on location in Cocoa Beach, Florida.
A short film about golf and surfing.
Shot on Sony Handycam.

about:

Severiano Saiz walking a links course by the sea, carrying his golf bag

Entrepreneur + content creator + digital marketing expert.

Founder of Course Maps + @dumb_old_cars

6+ years of self-employment, $2M+ in revenue, cumulatively managed mid-six figures of paid ad spend.

Self-taught creative. I make content that performs without selling out to the whims of the algorithm.

UConn graduate. Former male model. Currently living in Lisbon, Portugal with my wife Kaley. 3 handicap.

let’s make content together.